HERITAGE OF GUCCI: EXPERIENTIAL MARKETING

gucci garden
Florence, Italy



Conceived by creative director Alessandro Michele, the newly designed space features a store with one-of-a-kind items, the Gucci Osteria da Massimo Bottura— a restaurant by three-Michelin-star chef—and the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa.



Cinema Da Camera





Gucci Osteria


It seems like Gucci is always 3steps ahead of others.
What a genuine and genius way to do a business.
Very smart and honest to the brand itself.
You can experience with your tongue and eyes.
 Tangible or intangible.



images from gucci.com



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